Archetype for Luceplan has garnered a series of prestigious internationals awards. The most recent is the prestigious Red Dot Design Award 2012 in the product design category. ...but where is the bulb?
'Archetype' can be considered as a symbolic tribute to LED lighting.
It's classic silhouette, which is body and lamp source at the same time, screws into
the lamp holder like a traditional incandescent bulb, even though it features a modern
LED technology. Archetype's design shows its traditional Scandinavian design, it was designed by
Danish company Goodmorning Technology for Luceplan. Its exterior structure is in painted aluminium and the internal diffuser is in transparent
polycarbonate. Integrated between these two elements is a warm white LED and an E27
screw attachment for connection to any standard-size traditional bulb holder. 
This reflector-only version is combined with a ceiling rose, cable and bulb holder for ceiling
connection. the floor-standing version has an aluminium structure for vertical height
adjustment. The energy saving LEDs are characterized by long life, high output and no maintenance
cost. Luceplan, now being owned by Philips, has a profound commitment to environmental sustainability.
