NEW NATURE is a vertical column-shaped floor lamp by Artemide composed of a thermoplastic material. Designer Ross Lovegrove: "Fluid botanic geometries define a new light condition in space, casting intersecting light and shadow onto walls and surfaces in a very three-dimensional way”. Together with the other products of the 2013 Artemide collection such as NUBULA, the NEW NATURE reflects Artemide's interest and research in using self-repetitive but highly informed and functional modules leading to informal generative designs. The main indirect emission LEDs are positioned in the upper part of the lamp. The secondary emission ambient LEDs are positioned on the base and design the interior of the column bringing out its three-dimensionality. It casts an attractive shadow on the wall and ceiling. The two switch controls can be managed separately. Click here to watch the video we made of Artemide at Light&Building 2012 / Frankfurt.
