The stand of Artemide was designed by Michele De Lucchi, as designer of Tolomeo a huge contributor to the succes of the brand. “Artemide is a goddess, and gods fit nicely in temples. Artemide’s stand in Frankfurt is a huge colonnade, a lightweight open structure that defines the layout of the exhibiting space. The column epitomizes solidity and is a simple, high-impact primeval architectural element. These are square columns, almost 5 m high, with the individual products fitted inside. The columns bear roofings that adjust the pavilion’s ambient light and support the luminous effects of the Artemide appliances. The exhibiting course is organized through alleys, colonnades, and open plazas. Visitors can review the Artemide products on display, divided by types and application fields.”
The TOLOMEO family is expanded to include a new outdoor product. The light source is enclosed in a diffusing cap fitted inside a transparent IP65 plastic unit that recalls old lampposts, in use when light was produced from oil. The family is also enriched with a shade to adapt the lamp for use on terraces or in domestic outdoor locations. Our video shows only a few of the manifold new product that were introduced: AMELUNA by Mercedes-Benz Style, TYCHO PRO Michele De Lucchi, LIGHT OVER TIME SOFTWARE by Tapio Rosenius, LA PETITE FAMILY by Quaglio Simonelli, STAB LIGHT by Arik Levy for Danese Milano, NUR ACOUSTIC by Ernesto Gismondi and SAMO by Neil Poulton. With the ALPHABET lamp Artemide introduces a modular system of straight and bended components of light that enables you to write with letters or compose free formed shapes with straight lines or a curves.