Linea Light Group participated with a stand characterised by three key concepts that all interact with each other: light, technology and sustainable architecture.
The stand’s concept is the result of a “reverse” conceptual and constructive process: what started out as a single volume has been gradually “hollowed out” to produce the end structure, in a winning combination of solids and voids. This process has resulted in a very precise shape, made up of essential geometrical lines with almost austere graphic linearity, playing on two neutral colours – black for the stand, white for the products – enhanced by the natural greenery of the plants and shrubs that adorn its pathways. The layout of the internal spaces is made to represent the parts of a city, a sort of well-structured urban space, divided into different environments each with its own purpose, to create exhibition areas that house various lighting solutions. The six themed areas are: Welcome, Urban outdoor, Art & Worship, Plaza, Interactive Area (Meditation zone | Green zone | Technology Zone), Lounge. All lighting solutions are managed via smartphone and tablet, thanks to the use of the DALI protocol which makes advanced lighting management not only possible but also the ideal way for creating intriguing backdrops with absolute ease. As far as visual comfort is concerned, innovation is provided by brand new dimmer technology, Warm Tune by Linea Light Group: a truly sensory experience, not just visual, that offers the pleasant sensation of a light which, as its intensity decreases, becomes gradually warmer and softer.