Jorge Herrera

Jorge Herrera was born in 1976, in Las Palmas de Gran Canaria, Spain. 2008 was the turning point in Jorge Herrera's career with the establishment of his independent studio.

Having worked for firms such as Alfa Romeo, Arkoslight and Dona living his international, multidisciplinary training has allowed him to engage with all types of creative activity and deploy many design techniques. Since 2009 the studio of Jorge Herrera has collaborated closely with Italian lighting firm Flos, getting involved in multiple projects in terms of product development, branding and marketing. Successful outcomes of this collaboration are the GO-IN and Find me Lamps, which received a Red Dot Award in 2013.

Towards the end of 2013, the studio of Jorge Herrera became art director at the forefront of Stratta, creating their entire brand image and designing the Spanish company's top six furniture collections.